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TikTok Ads: reach Meta no longer has.

TikTok in Serbia is no longer just a teenagers' network, and cost per impression is still well below Instagram. For businesses with something to show, it's currently the cheapest way to reach people who have never heard of you.

TikTok Ads

What we actually do

01

Account & pixel setup

Without proper measurement, TikTok learns from the wrong data.

  • Opening and configuring a TikTok Business account
  • TikTok Pixel and Events API on your site
  • Events: lead, message, call, purchase
  • Connecting the catalog for online stores
02

Video creative

On TikTok the creative is the campaign; everything else is settings.

  • Scripts for short form, with a hook in the first two seconds
  • Filming, or editing footage you already have
  • Multiple versions of the same video for parallel testing
  • Formats that don't look like ads: demos, before and after, answering questions
03

Audiences & targeting

We define who we're talking to first, then what to say.

  • Interests and behavior tuned to the Serbian market
  • Lookalike audiences based on your customers
  • Retargeting video viewers and site visitors
  • Excluding audiences that don't buy
04

Management & scaling

A campaign isn't done once it's published.

  • Weekly optimization and scaling winning creative
  • Swapping videos before results drop
  • Testing offers and landing pages
  • Monthly report with cost per lead and ROAS
What you get

What you actually get.

  • Reaching an audience that doesn't follow you and wasn't looking for you
  • Lower cost per impression than on Meta
  • Creative you can reuse on Instagram Reels
  • Account and data that stay in your ownership

TikTok isn't for every business. Before we take your money, we'll tell you honestly whether your service has something to show in video, or whether the budget is better spent on Google.

3.7×

More leads per month for a photographer, through Google Search and Performance Max, with conversion tracking from day one.

Nenad Jakovljević Photography · 2 months · client's Google Ads account

FAQ

Got questions? We've got answers.

How much ad budget do I need?

For a local service in Belgrade it's usually 200-400€ a month for the numbers to be reliable. Below 200€ a campaign doesn't get past the learning phase.

Is there a contract?

No. You pay monthly in advance and can stop at the end of any month. Notice period is 15 days so we can hand the accounts back properly.

Whose accounts are they?

Yours. We open them under your name and your billing details. If we stop working together, they stay with you, full history included.

Sometimes advertising isn't the first step. We'll tell you that too.

Book a 20-minute call.

We tell you what budget makes sense for your business, and whether advertising is even the right first step. We get back to you the same day.

Or message us on the same number: WhatsApp · Viber