momentum Writing about advertising in Serbia.
No translated American advice. We write about pricing, channels, and the mistakes we actually see in client accounts.
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7 mistakes that burn your Google Ads budget with nothing to show for it
The campaign is running, money's being spent, and no leads show up. Here are seven mistakes usually behind that, and how to check for them in your own account.
What does digital marketing cost in Serbia in 2026?
Why digital marketing quotes in Serbia differ so much, what pushes the price up, and the four questions to ask before you sign anything.
Why your Instagram ads get likes, not customers
The ad gets reach, likes, and comments, but no sales. The reason is almost always what you told Meta your goal was. Here is how to check yours.
What a dental practice website needs to actually generate bookings
A nice-looking site and a site that brings in patients aren't the same thing. Here's what separates practices whose phone rings from the ones whose doesn't.
The mistake almost every local business makes on Google Maps
Wrong opening hours on your Google profile quietly cost you customers every single day. Here's how to check if it's happening to you.
Why a competitor with a worse product still gets more customers
Customers don't pick the best product, they pick the most visible option. Why visibility beats quality in the buying decision.
TikTok ads in Serbia: why the click is cheaper than on Instagram
TikTok has a lower CPM than Meta in Serbia, but cheap reach is not the same as a cheap customer. When it pays off, and when the budget belongs elsewhere.
What you actually get when you pay for social media management
Two quotes for the same service can differ several times over. The difference is not the number of posts, but who makes the content and answers messages.
Enquiries from your site, Instagram and WhatsApp: why they get lost
The most expensive enquiry is the one you paid for and forgot to answer. How to get every channel into one place, without expensive software.
SEO or Google Ads: what comes first for a small business
Ads bring enquiries from day one, SEO builds something that stays. How to decide what comes first, based on budget, timing, and what people search for.
How to check whether Google can even see your site
Before you pay for any SEO, check whether your site is in Google at all. Three free checks that need no technical knowledge and take only a few minutes.
Book a 20-minute call.
We tell you what budget makes sense for your business, and whether advertising is even the right first step. We get back to you the same day.
