momentum Say you run a dental practice and need a website. Three quotes come in: €300, €900 and €2,400. All three say “business website”.
All three may be fair. They differ in what the price includes. Below are the ranges Serbian agencies and studios publish, the costs that come after launch, and the questions that tell quotes apart.
Website prices in 2026: the ranges
The ranges come from six public price lists and guides by Serbian agencies and studios. Prices are one-time and exclude the domain and hosting.
| Website type | Typical range | What you usually get |
|---|---|---|
| Landing page or one-page site | €250–900 | one page with your offer and a contact form |
| Business website (5–10 pages) | €400–1,500 | home, services, about, contact; custom design usually €1,000–2,000 |
| Web shop | €1,000–4,000 | catalog, cart, payment; the cheapest offers from €500, complex shops €6,000 and up |
| Custom site with special features | from about €1,500 | bookings, payments, links to other software |
Some studios also offer a website on a monthly subscription. In one of the price lists we reviewed, that is about €100 a month for a simple site, with three hours of changes each month.
Why quotes differ so much
- Template or custom design. A site on a ready-made template is the cheapest. One guide puts it at €300–600, and a custom design of the same size at €700–1,200.
- Who makes the content. Texts and photos are usually not included. If you don’t have them, you pay for them separately or wait until they are ready.
- Features. Card payments, fiscalization, multiple languages and a link to your inventory software raise the price, especially for a web shop.
- What you get after launch. Rounds of changes, maintenance and enquiry tracking are often outside the base price.
A service business rarely needs a web shop or ten pages. For an example of what it does need, see the post on a website for a dental practice.
Costs after launch
| Item | Approximate cost |
|---|---|
| .rs domain | about 1,800–3,000 dinars a year (€15–26) |
| Hosting | from about 2,400 dinars for the first year; renewal usually costs more |
| Maintenance | from about €20–30 a month for a simple site |
| Paid WordPress theme and plugins | up to about €100 for a theme and up to about €300 for plugins |
Register the domain in your own name. That makes it easier to move the site to another developer. With us, the contact form and enquiry tracking are set up from day one; read more on the page about how we build websites.
Checklist before you accept a quote
- Is the price with or without VAT?
- Are the domain and hosting included, and whose name is the domain registered in?
- How many pages and how many rounds of changes are included?
- Who writes the texts and who provides the photos?
- Does the contact form send enquiries to your email, and has that been tested?
- Is enquiry tracking set up before you start running ads?
- How much does maintenance cost, and what exactly does it cover?
- For a web shop: card payments, fiscalization and the link to inventory.
Read next
What a dental practice website needs to actually generate bookings
A nice-looking site and a site that brings in patients aren't the same thing. Here's what separates practices whose phone rings from those that don't.
7 mistakes that burn your Google Ads budget with nothing to show for it
The campaign is running, money's being spent, and no leads show up. Here are seven mistakes usually behind that, and how to check for them in your account.
Book a 20-minute call.
We tell you what budget makes sense for your business, and whether advertising is even the right first step. We get back to you the same day.
